PROTHREE LLC, founded by retired Pro triathlete Rich Allen, is the exclusive United States distributor of Zone3 swimwear.
Born in London in 1974, Rich spent his childhood in Yorkshire, UK, and in sport progressed as a committed
schoolboy rugby player. Watching his Dad compete in triathlons led to him racing a few of these endurance
events. His triathlon obsession quickly turned in to a career and post graduation and two Junior World Championship Podiums, Rich turned professional.
Fast forward 21 years, he retired at the end of the 2013. Rich's accolades include 9 x British Pro Championship titles, 7 x Ironman 70.3 Pro podiums, an Ironman 70.3 Pro win, being part of the British Sydney Olympic Gamessquad, and the Scottish Manchester Commonwealth Games squad.
Since 2005, and while still racing professionally, he co-founded the No1 triathlon training vacations company
out of the UK, designed a unique online coaching system and was the lead triathlon Brand Ambassador for
Pepsico/Gatorade and Adidas Eyewear during their UK brand and product launches.
In 2014, and newly retired, Rich started working as head of sponsorship for NASCAR Sprint Cup team Phil
Parsons Racing and elite driver Josh Wise. When the team was sold by the owner at the end of the year, he began the position of Executive Director for the Professional Triathlon Union and continued this role for the duration of 2015.
In early 2016 PROTHREE was born, initially managing marketing, sponsorship and sales for British sports brands
looking to start trading in the US. In late 2017 a new PROTHREE LLC became the exclusive United States
distributor of Zone3 swimwear, and Rich and his new team focused all their efforts on this exciting brand. Today, PROTHREE is Zone3 US, with their HQ and warehousing in St Petersburg/Clearwater, Florida.
During his career Rich has based himself in France, South Africa and Australia. He now resides in St Petersburg, Florida, with his family. No longer competing he still enjoys triathlon training and paddle boarding.